The benefits of outsourcing content creation
You've decided that you need to start a content marketing strategy for your business. But, when client work takes priority, you don’t always have time to write all of the blog posts, social media posts and other web content yourself.
If this sounds like you, then it's time to consider outsourcing some of your writing work.
Outsourcing to a content marketing agency, while more expensive than doing it yourself, can be a great way to save money on labor while also getting better results than if you were doing it yourself in-house.
Let’s look at the benefits you can expect to see after outsourcing your website content and how to identify which agency might meet your needs best.
What are the benefits of outsourcing content writing?
The benefits to outsourcing your content creation include:
Saving money
Gain a wider knowledge base
Get better overall results
Free up time for other tasks
Let’s review these benefits in more detail.
Save money with a content marketing agency
Hiring a content marketing agency means you don't have to pay the salary, benefits, and other employment-related expenses of an entire team of content creators.
This can save you hundreds of dollars each month, whether you were to hire a full-time or a part-time employee. It also saves time and money associated with recruiting, hiring, and training a new internal team member.
Gain access to a wider knowledge base
A website content writer specializing in writing for your industry may also be a subject matter expert in building online visibility. Such content creators can provide you with insider tips and strategies for driving traffic to your website, generating leads, and converting visitors into customers. They are also professionals at learning how to write in the voice of your business.
Get better results with a content marketing agency
Good content writing means more than just having something published on your blog or website. You need to have engaging content that uses keywords wisely, as well as to have your blog written in a way that is optimized to be found by search engines.
With a content marketing agency working for you, you can rest assured that your site gets updated frequently. You’ll also have a higher chance of ranking well in search results.
Get some time back
In addition to the above benefits, outsourcing content writing work opens up more time for yourself. Imagine freeing up time to focus on tasks that will help market your business as well as generate more leads.
What to look for in a content marketing agency
Qualities to look for when hiring a content writing agency include:
Experience in your industry or a parallel field
Any writer can write good content. The best writers, however, are those who also understand how to highlight your business’ advantages.
Customization
One-size-fits-all writing just doesn't cut it when it comes to designing a content marketing strategy that will drive growth for your company. You need a content writer who is willing to do some research about your business and also customize their writing to fit your unique needs.
Fast turnaround time
Don't waste time waiting on content from someone on your team who has other important work on their plate. Good writers know how to prioritize projects so that they can meet deadlines with ease or give you a realistic estimate of when the work will get completed.
Great communication
A content writer who is easy to communicate with and open to your feedback is better than someone who is difficult to reach or unresponsive when you ask them questions.
Tips to help your content marketing agency create great work
Here's what you can provide your chosen content marketing team to help your writers return excellent work to you.
Clear instructions or a project brief
Writers may need to ask you some questions before they begin working on your project. To avoid frustration and wasted time, make sure you provide them with all the information they need upfront, like target keywords and preferred CTA, so that the writing process goes smoothly.
Feedback
As you receive the first drafts from your content marketing team, provide honest and specific feedback to your writer. This will help ensure they meet your expectations and that you're happy with the work moving forward.
A clear deadline
It's good to give your content marketing agency and its website content writer some freedom when it comes to how they complete their projects. However, having no deadline set means there’s more room for the project to drag on. Set a deadline that you expect your work to get completed by, and then look for status updates as the deadline gets closer.
Additionally, some companies that offer content writing services will even include a certain number of revisions as part of their service.
If you find a company like this, then you can take advantage of the revision offer to make sure the first draft they give you is exactly what your business needs. After that, you’ll receive the final version that to add to your website so that you can start benefiting from more traffic.
Are you ready to start receiving traffic-driving content?
Fantastic! If you’d like more information about outsourcing a website content writer, then feel free to contact us here. We'll answer all your questions as we chat to see if we’re a good fit for each other.
Once you're ready to outsource content marketing, we'll get cracking on creating content that can improve your website, increase search engine traffic, generate new leads for your company, and boost your revenue.
